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Ruth Blanco

Communications Director,
Wise Campaign

Ruth Blanco joined WISE in June 2018. Ruth has led Communications teams across many corporate sectors including Pharmaceuticals, advertising and property. Her latest role was building and leading the Communications team for Roche Diagnostics. With 20 years experience in Communications, she knows the value of clear, targeted and strategic Marketing and Communication to drive any business or organisation forwards. She has a true passion for proving how diversity and equality works for all businesses, and is thrilled to have joined WISE to make a real difference in this area.

  • Assessing the end to end careers process and addressing the ‘leaky pipeline’ to ensure girls are taking STEM subjects at GCSE and A Level and progressing to a career in STEM sectors
  • Analysing the WISE 2018 Workforce Statistics, which show that the UK is on target to reach WISE’s goal of 1 million women in STEM by 2020
  • Sharing the success of the ‘My Skills My Life’ campaign in connecting employers with girls and supporting recruitment of girls into STEM subjects post-16
  • Discussing the methods and strategies that WISE have used to successfully encourage more girls to take up STEM subjects